90% of businesses fail.

I learned this the HARD way when I lost EVERYTHING in 2009.

Losing millions and staring down bankruptcy isn't exactly what most people put on their vision board. Nor was my beloved car getting towed away, or all twenty properties gone, or my parents’ house in Sydney, lost.

But rock bottom has a way of teaching you things success never could.

That painful experience became the foundation of Radical Marketing's mission to help 1000 businesses double their revenues in our lifetime. Because I know firsthand what it feels like when your business crumbles and takes everything with it.

In this raw episode, I'm pulling back the curtain on the six values that transformed us from startup into one of the most sought-after agencies for filling virtual events.

Here's what you'll discover:

• The devastating property crash that almost drove me to bankruptcy (and what it taught me)
• The reason I let my team spend 3 hours a week doing something that’s NOT part of their job
• Why "Extreme Ownership" can save your butt when pressure hits
• The one value that separates teams who win from teams who quit

Because at the end of the day? Business is just life with money attached.

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com