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#17 - The Buyer's Journey - What it is, how it connects to your sales funnel, and why your small business needs to get clarity on it.
Manage episode 476998639 series 3638709
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The buyer's journey is a foundational element for effective sales funnels. Understanding how your target audience gets to the point of making a purchase should inform the design of all your sales funnels.
Explore Adam's "FEEL" framework: Find It, Experience It, Engage It, and Love It. This helps us guide potential customers from discovery to loyal advocacy.
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