Most businesses don’t fail because of sudden, unexpected events. They fail because of massive, obvious risks—Gray Rhinos—that leaders see coming but still ignore.

If you’ve ever delayed action on a problem you knew was coming, this conversation will change the way you think about risk and decision-making. Our guest, Michele Wucker, coined the term Gray Rhino to describe the predictable, high-impact risks that most leaders avoid—until it’s too late.

Today, she’s breaking down exactly how to identify and eliminate business and life crises before they kill your growth.

We’re covering:

• What a Gray Rhino is and why smart, experienced leaders ignore major threats

• The 4 questions every entrepreneur and CEO must ask to get ahead of business risks

• Real-world examples of businesses and governments that saw a crisis coming—and either conquered it or got crushed

• How to turn crisis into opportunity

★ Take Your Mastery to the Next Level ★ If today’s episode hit home, here are four powerful resources to help you master your mind, money, business, and execution.

• Master Your Mind & Create the Life You Want Stuck in cycles of procrastination and self-doubt? Learn how to rewire your mindset, overcome fear, and build unshakable confidence. https://selfmasteryacademy.ca

• Shift Your Money Mindset & Build Wealth (For Career Professionals & Business Owners) Identify and break limiting money beliefs. Learn the 11 streams of income that can change your financial future. https://moneymindsetshift.ca

• Scale Your Business While Working Less Feeling overworked while trying to grow? Discover how to simplify marketing, sales, and fulfillment while using automations to scale faster—without burnout. https://moneymindsetshift.ca/millionairemastermind

• Break Free from Procrastination & Lead with Clarity (For HR Leaders, CHROs, Directors, Corporate Teams & Personal Goals) Struggling with execution? Procrastination is killing results. Get the tools to take action, stay consistent, and lead with confidence. https://toyincrandell.com

Take action and let’s make this your breakthrough year.

Follow Michele Wucker

• Website: https://thegrayrhino.com

• IG: https://instagram.com/michelewucker

• Linkedin: https://www.linkedin.com/in/wucker/

• Book: The Gray Rhino - https://amzn.to/3FaLxP

• Book: You Are What You Risk - https://amzn.to/3DvFbZZ

Follow Toyin Crandell

• Website: https://toyincrandell.com

• IG: https://instagram.com/toyincrandell

• Linkedin: https://www.linkedin.com/in/toyincrandell/

• Books: https://linktr.ee/toyincrandellbooks

Mastery LIVE with Self Mastery Academy is a podcast where world-class leaders, entrepreneurs, and experts share strategies to transform your life, master your potential, and create the success you deserve.

This podcast is about answering one question: How can you challenge your limits, take bold action, and rise above the crowd in the most practical way—without burning out or feeling stuck?

If you want to know the answer, subscribe to our podcast, and we’ll see you next Tuesday!