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Most B2B entrepreneurs have a love–hate relationship with webinars. You put in the effort, drive registrations, and even see strong attendance—only to face the dreaded “conversion cliff” with little to no ROI. It’s frustrating and leaves many founders questioning whether webinars are even worth it anymore.

Logan Lyles, founder of Demand Shift, joins JR Lay to share how he's helping B2B entrepreneurs book 5x more sales calls with his Webinar Fast Track framework. Together, they explore why unique wisdom is quickly becoming more valuable than commoditized knowledge—and how webinars can bring together connection, conversations, content, and community to fuel your future growth.

Logan shares how to transform “dead end webinars” into revenue-driving assets, why the wisdom economy is the next big wave, and how to reframe webinars so they feel more like live podcasts that build trust and book calls.

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55 episodes