Episode 24 | Grab our mEat-Commerce Essentials to start making money in your direct to consumer business today with $100 off the course with code: POD100

Snag Access Here: https://www.choplocaluniversity.com/meat-commerce-essentials-1

We’re bringing back one of the most-loved episodes of the Meat Success podcast — and for good reason. In this fan-favorite conversation, Katie Olthoff, co-founder of ChopLocal and ChopLocal University, sits down with Matt LeRoux, one of the most trusted voices in direct-to-consumer meat marketing and pricing.

Matt shares his unexpected journey from vegetarian to industry expert, along with years of hands-on work supporting farmers across the northeast. Katie and Matt dig into his time at Cornell and the Dyson School of Applied Economics, the creation of Meat Suite (a go-to directory for bulk meat sales), and practical tools like the Meat Price Calculator and Bundle Builder that help producers price with confidence.

You’ll also hear smart, actionable takeaways from Matt’s farmer’s market research — from booth layout and customer flow to the real impact of accepting credit cards and using simple marketing techniques to boost demand.

Whether you’re new to direct-to-consumer sales or looking to level up your strategy, this rerun is packed with the kind of insight that keeps listeners coming back.

And learn more about ChopLocal and ChopLocal University Below!

• https://choplocal.com/
• https://www.choplocaluniversity.com/