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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Why your LinkedIn posts don’t convert and how to fix them. In this episode, we break down the “beige content” problem, why marketers chase likes instead of leads, and the copywriting frameworks that turn LinkedIn content into real B2B conversions.
Perfect for anyone looking for higher-impact posts, clearer messaging, and a LinkedIn strategy that actually drives revenue.
Key moments in this episode -
00:00 Why your LinkedIn posts aren’t converting
03:12 The beige content problem in B2B marketing
07:40 How AI-generated copy creates LinkedIn sameness
11:05 Writing for one LinkedIn buyer persona
14:22 High-impact LinkedIn hooks and copywriting frameworks
17:58 Why your audience still doesn’t know what you do
21:44 Fixing weak LinkedIn calls to action
25:33 The biggest B2B marketing truth for conversion
Connect with Sarra Richmond on LinkedIn
CONNECT WITH MICHELLE J RAYMOND
- Michelle J Raymond on LinkedIn
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- https://socialmediaforb2bgrowthpodcast.com/
- B2B Growth Co newsletter
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