What if the reason you’re not getting referrals has nothing to do with your skills, or even your results, but rather everything to do with your approach to networking?

In this episode of the Profit Connections Podcast, I sit down with Frank Agin, president of AmSpirit Business Connections and host of the Networking RX podcast. Frank has worked with thousands of professionals and entrepreneurs, and he’s identified the three key reasons people don’t get referrals.

We break down why relationships, education, and trust are the cornerstones of effective networking. You’ll learn why simply handing out a business card won’t get you results, how to shift from the vague “I do everything” pitches to clear 30-second stories, (think elevator pitch), and how to give your network the exact language they need to recommend you confidently.

Whether you’re just starting out in business or looking to increase referrals from your existing network, this episode gives you a practical framework for networking that actually works and you can start on today.

Key Takeaways:

• Referrals begin with real relationships: People don’t refer strangers, they refer people they know, like, and trust.
• Educate your network: People need clear, specific stories to recognize referral opportunities.
• Empower with language: Give contacts the words to confidently recommend you when you’re not there.
• Referrals build trust: Third-party recommendations carry more weight than any sales pitch.
• Referrals reflect your reputation: When someone refers you, they’re lending you their credibility. Protect it by following through and going above and beyond.
• Follow-up creates consistency: Networking isn’t a one-time event; it’s an ongoing habit of checking in, helping, and staying top of mind.
• Track and refine your referral strategy: Just like marketing, you can measure what’s working, where your referrals come from, and how to improve your process.

About Frank:

Frank Agin is president of AmSpirit Business Connections, which empowers entrepreneurs, sales representatives, and professionals to become successful and gain more referrals through networking.

He also shares information and insights on professional relationships, business networking and best practices for generating referrals on his Networking Rx podcast and through various professional programs.

Finally, Frank is the author of several books, including Foundational Networking: Creating Know, Like & Trust For A Lifetime of Extraordinary Success and The Three Reasons You Don’t Get Referrals. See all his books and programs at frankagin.com.

About Sharon:

Sharon Galluzzo, Profit Growth Strategist at Profit Connections, is the author of several Amazon Best Selling books including “Legendary Business: From Rats to Riche$.” She ran a successful multi-six figure, award winning business for more than a decade before selling it for a profit. In her more than 19 years as an entrepreneur, Sharon has coached professionals across the country from franchisors and solopreneurs to businesses on the verge expansion.

http://sharongalluzzo.com/

https://www.facebook.com/sharonagalluzzo/

https://www.instagram.com/sharon_galluzzo/

https://www.linkedin.com/in/sharongalluzzo/

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