In this inspiring episode of The Wealthing Podcast, host Alicia Castillo Holley welcomes Jonas Paukner, a Berlin-based intellectual property lawyer and founder of the African fashion brand YOH°2. Combining legal expertise with a deep love for design, Jonas created a fashion brand inspired by the Congolese Sapeurs—a vibrant subculture known for resilience and self-expression through bold, elegant fashion.

Jonas shares the origin story of YOH°2, rooted in personal heritage and artistic collaboration. The conversation explores the brand’s mission to serve as a cultural bridge between Europe and Africa and its impact on social change. Jonas presents his latest collection—two handcrafted, tailor-made coats designed with Congolese artist Mambela, featuring original artwork, Moroccan fabrics, and a unique fusion of fashion and storytelling.

Alicia and Jonas also discuss his upcoming documentary film, which will highlight the Sapeur culture through fashion events in Kinshasa and New York, drawing a parallel with the 2025 Met Gala theme, “Superfine: Black Tailoring.” The film will travel across Berlin, Paris, Brussels, Marrakech, Kinshasa, and Brazzaville—connecting worlds through fashion, heritage, and artistry.

Listeners can learn more or pre-order a custom coat at www.yohno2.de and follow Jonas Paukner on social media for updates.

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