Title: Sales Without the Ick: How to Sell in a Way That Feels Good (and Actually Works)

[Episode 24]

Host: Stacy Braga, Copywriter + Copy Coach

About the Host:

Stacy is a copywriter who helps online business owners and small local businesses clarify their message and attract the right people with strategic, story-driven copy. With a background in buyer psychology, consumer behavior, and educational design, she knows how to turn messy ideas into messaging that connects and converts.

Description

If selling makes you cringe, if you’re afraid of being too pushy, or if you worry that talking about your offer will annoy people—this episode is for you.

Stacy breaks down how to sell in a way that feels natural, authentic, and aligned with your personality. She shares how taking the pressure off sales can actually make selling easier, how marketing and sales work together, and why building relationships is key to long-term success. Plus, she covers common mistakes entrepreneurs make when talking about their offers and how to avoid them.

Sales is just communication—it’s not about convincing or pressuring people. It’s about showing up, building trust, and making it easy for your audience to say “yes” when they’re ready. Tune in for practical sales advice that won’t make you feel like a sleazy car salesman.

Episode Highlights

• 00:00 Understanding the Importance of Sales
• 03:11 Sales as Communication: Finding Your Style
• 05:38 Marketing and Sales: A Symbiotic Relationship
• 08:52 Building Relationships for Long-Term Success
• 11:25 Closing the Sale: Strategies and Mindset
• 13:59 Transforming Sales into a Service Mindset
• 15:47 Outro

• Website: Stacy Braga Copy Studio || Copywriter for Entrepreneurs
• Instagram: @stacybragacopy

Music by: teodholina, teodholina - Pixabay