Host:

Stacy Braga, Copywriter + Copy Coach

About the Host:

Stacy Braga helps online business owners and small local businesses clarify their message and connect with the right people through strategic, story-driven copy. With a background in buyer psychology, consumer behavior, and educational design, she knows how to turn messy ideas into messaging that feels good and gets results.

Guest:

Maggie Patterson, Creator of BS Free Business and Author of Staying Solo

About the Guest:

Maggie Patterson is the creator of BS Free Business and the author of Staying Solo. With 20 years of experience as a successful entrepreneur in client services, Maggie helps service business owners build what she proudly calls a boring business — strategically small, sustainable, and designed to fit their lives without the constant hustle. She is a podcaster, writer, and vocal advocate for humane business practices rooted in respect, empathy, and trust.

Maggie hosts two podcasts: Staying Solo and Confessions of a Microagency Owner, and co-hosts Duped: The Dark Side of Online Business.

Episode Description:

In this episode, Maggie Patterson shares the realities of building a sustainable solo service business that’s intentionally boring — and why that’s a good thing. Stacy and Maggie dive into how to redefine success, manage your money intentionally, plan for different business seasons, and stay clear of the hustle-heavy online business noise. If you’ve ever felt pressured to scale when you really want simplicity, this conversation will feel like a deep exhale.

Episode Highlights:

• 00:00 — Meet Maggie Patterson + Book Launch Reflections
• 01:40 — Why Staying Solo is a Legitimate, Strategic Choice
• 04:05 — Redefining Success Beyond Revenue Goals
• 05:42 — What It Means to Build a Boring, Sustainable Business
• 09:06 — The Mismatch Between Online Advice and Service Businesses
• 12:19 — Why Money Management is Essential for Solopreneurs
• 16:59 — Understanding Capacity and Seasons in Business
• 20:00 — Final Advice for Building a Business That Lasts
• 24:20 — Where to Connect with Maggie

Resources Mentioned:

• BS Free Business Website
• Staying Solo Book
• BS Free Business Calculator Kit

Connect with Maggie:

• BS Free Business Website
• Staying Solo Book
• BS Free Business Calculator Kit

Connect with Stacy:

• Website: Stacy Braga Copy Studio
• Instagram: @stacybragacopy
• Threads: stacybragacopy

Podcast Credits:

Podcast edited by Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_Virtual

Music by teodholina - Pixabay