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What Storytelling in Marketing Looks Like [Episode 19]
Manage episode 467663011 series 3647840
Host: Stacy Braga, Copywriter + Copy Coach
Description
In this episode of The Cozypreneur Podcast, I break down the power of storytelling in marketing and how it builds emotional connections with your audience. We’ll explore the hero's journey framework, why it’s important to position your client as the hero (and yourself as the mentor), and how to craft both macro and micro stories that resonate.
Plus, I share actionable tips on creating a brand story that aligns with your ideal client’s journey and how to use storytelling to enhance your messaging across all platforms. Whether you’re a storytelling pro or just starting out, this episode has everything you need to create a narrative that connects and converts.
Episode Highlights
- 00:00 The Power of Storytelling in Marketing
- 00:33 New Chapter
- 04:45 Crafting Your Messaging Framework
- 10:10 Building Your Brand Story
- 12:53 Outro
Resources Mentioned
- Conversion Copywriting Rubric
- Building a Story Brand by Donald Miller
Connect with Stacy Braga:
- Website: Stacy Braga Copy Studio || Copywriter for Entrepreneurs
- Instagram: @stacybragacopy
Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_Virtual
Music by: teodholina, teodholina - Pixabay
33 episodes
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