Ever been told to “just make your AI sound like you”? Same. And it’s driving Stacy crazy. In this episode, she breaks down why that advice completely misses the point and what actually matters if you want your brand to click with your audience (and not just sound “cute”).

Let’s talk about brand voice, messaging, and how the best copy doesn’t just sound like you — it works like magic for your business.

Episode Highlights:

• 00:00 – Where this episode came from: Stacy shares why she recorded this and how often people get “make it sound like you” completely wrong.
• 01:30 – What brand voice really is: Your voice is not just your personality. Here’s what it actually means and why it matters more than vibes.
• 02:48 – The 3 components of brand voice: Cadence, tone, and vocabulary broken down so you can see how they shape your content.
• 05:15 – When your voice should shift: Yes, consistency matters, but sounding the same all the time? Not the goal. Context is key.
• 06:42 – How voice connects to messaging: Voice without a clear message gets ignored.. Here’s how they work together for actual impact.
• 08:25 – Same message, different voices: Real examples that show how one message can land very differently depending on voice.
• 09:50 – AI isn’t the problem — bad prompts are: Why expecting AI to magically “sound like you” misses the mark (and what to do instead).
• 10:45 – What matters most: It’s not about sounding like you, it’s about building a strategic, recognizable voice that works.

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Stacy Braga helps online business owners clarify their message and connect with the right people through strategic, story-driven copy. With a background in education and marketing, she knows how to turn messy ideas into messaging that feels good and gets results.

→ Work with Stacy

Connect with Stacy:

• Website: stacybragacopy.com

• Edited by Chelsea Koenigsknecht of KC Virtual | @kc_virtual
• Music by Teodholina via Pixabay