Jim Noble is the Global Director of Insurance and Head of The Americas at Greater Than, a company that uses AI-driven analytics to assess driver risk and predict crashes. With over 40 years of experience in commercial transportation, insurance, and risk management, he has held leadership roles in fleet safety, underwriting, and technology innovation. Starting his career in his family’s trucking business, Jim has dedicated his expertise to integrating data and safety strategies to improve driver performance and reduce costs for insurers and fleets.

Fleet safety should be about compliance and a core driver of efficiency and risk reduction. However, many companies separate safety from operations. Could integrating the two be the key to preventing crashes before they happen?

According to Jim Noble, a seasoned expert in commercial transportation and risk management, safety is not a department; it’s the backbone of a successful operation. He highlights how many companies mistakenly separate safety from productivity, creating unnecessary friction. Instead, proper safety integration starts with understanding that good driving habits are professional skills that must be trained, reinforced, and measured, just like in any high-performance industry.

In this episode of Roadrageous, hosts Liam Hoch and Chad Lindholm sit down with Jim Noble, Global Director of Insurance and Head of The Americas at Greater Than, to discuss why fleet safety and operations must work hand in hand. Jim explains why safety managers are often seen as the enemy, how insurance models are shifting from historical data to real-time driver behavior, and why more people drive professionally than ever before. He also shares how eco-driving ties into risk and efficiency.