Can compassion actually give your business a competitive advantage?

In this episode of Resilient in Business, host Jad Atwe sits down with Bruno Cignacco, author of The Art of Compassionate Business, to explore how values like empathy, generosity, and gratitude are not just feel-good ideas—they’re game-changing strategies for sustainable growth.

The conversation covers:

✅Real-world examples from Patagonia and Trader Joe’s

✅How to apply compassion to improve employee retention and customer loyalty

✅The science behind psychologically safe workplaces

✅Simple ways to lead with emotional intelligence

Whether you’re growing a team, leading a company, or building a resilient culture, this episode shows you how to use compassion as a strategic edge.

📘 Connect with Bruno at https://www.brunocignacco.com

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