In this conversation, Henk Overbeek, owner of AIDOS Accounting Services, shares his journey of building a successful accounting firm in Bulgaria over the past 20 years. He discusses the challenges of scaling the business, the importance of understanding clients, and how to differentiate an accounting firm in a competitive market. Henk emphasizes the significance of cultural understanding for foreign businesses entering Bulgaria and shares insights on common mistakes made by business owners. He also touches on the role of life coaching in enhancing communication and trust within his team and with clients. The conversation concludes with valuable advice for entrepreneurs looking to establish.

To connect with Henk Overbeek, you can find him at https://aidosbg.com/

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