Still wearing “busy” as a badge of honour? It’s time to rethink your strategy.

If you’ve ever ended the day feeling like you worked hard but didn’t move forward, this conversation will hit home. Mark and Caroline unpack the real meaning of efficiency and not just doing things faster, but doing the right things better.

You’ll learn how to shift your focus from “being busy” to “being effective,” how to identify the silent time leaks in your week, and how to delegate or automate the tasks that drain your energy and momentum. They also challenge the way business owners use AI, revealing why efficiency tools can actually make you less effective if they strip away your authenticity.

You’ll also walk away with a simple framework to reclaim hours each week, reduce overwhelm, and finally start seeing the freedom and fulfillment you imagined when you first started your business.

In today's podcast, Mark explores:

• Why hard work alone no longer guarantees success (00:42)
• The difference between efficiency and effectiveness (and why it matters more when you share the workload) (03:09)
• A simple “time audit” exercise to reveal where your energy and focus are leaking (03:59)
• How automation and AI tools can either accelerate your results or sabotage your impact (05:12)
• The “cooking with love” analogy for business (09:59)
• Three ways to get more efficient without losing your edge (12:24)
• Why small, consistent shifts in efficiency compound into massive freedom over time (14:31)

• LinkedIn: https://www.linkedin.com/in/mark-creedon/
• Facebook: https://www.facebook.com/markcreedoncoach/
• Business Accelerator Mastermind: https://investor.metropole.com.au/business-mastermind/