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In this episode of Zaffarology, host Zaffar Khan shares the key principles of successful selling, focusing on the idea that people buy from people, not products. Drawing from over $750 million in investments, he outlines four pillars of selling: connection, understanding the customer, attracting rather than chasing, and building trust. Tune in to discover how to transform your sales approach and grow your business.

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Timestamps:

00:00:00 - The Importance of Connection in Sales

00:01:03 - The Four Pillars of Selling

00:01:36 - Pillar 1: Connect

00:05:39 - Pillar 2: Interact

00:08:49 - Pillar 3: Attract

00:10:29 - Pillar 4: Build Rapport and Gain Trust

00:12:44 - Recap and Key Takeaways