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Meta just announced its boldest move yet: fully AI-generated ads across Facebook and Instagram by 2026. On today’s episode, I’m joined by retired marketing professor and leadership coach Dr. Lori Feldman to unpack what this means for small business owners, marketers, and agencies alike. We explore how Meta’s Advantage AI tools are already helping businesses optimize performance—but at what cost?

As Meta tightens its grip on data and decision-making, concerns around transparency, creative control, and bias are growing. Will small businesses benefit from automation, or become even more dependent on a walled garden they can’t see into?

We break down what’s changing, what you need to watch for, and how to stay ahead of the curve in a world where ad creation may soon require little more than an image and a budget.

– DR. LORI FELDMAN'S LINKS:

Papillon Leadership Coaching

LinkedIn

– LINKS:

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YouTube@MasteringLocalMarketing

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53 episodes