In this episode, Joe Michalowski discusses the crucial role of quality inputs in creating impactful content, inspired by a Stephen King quote. He recounts his own journey from a novice freelance writer to a seasoned content creator, emphasizing the importance of gathering valuable insights.

Four primary strategies for building robust input engines are explored: leveraging personal experience, tapping into internal expertise, developing a podcast network, and creating a contributor network. These methods provide a comprehensive approach to amassing the necessary knowledge to produce high-quality content at scale.

00:00 Introduction: The Importance of Inputs

00:41 My Own Content Start

03:59 Building Your Input Engine: Personal Vault

06:13 Internal Brain Trust: Leveraging In-House Expertise

09:15 Podcast Program: External Insights

10:57 Contributor Network: Crowdsourcing Content

13:50 Conclusion: Integrating Input Systems