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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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This episode discusses Jon Hamm's career post-Mad Men and draws parallels to effective content marketing strategies.
Despite perceptions, Hamm has been consistently working in various roles.
Using Hamm's career as a metaphor, the talk emphasizes the importance of the 80/20 rule in content strategy—highlighting that while big, splashy moments (20%) are valuable, they must be supported by consistent, ongoing efforts (80%) to truly drive success.
Key advice includes organizing content around consistent themes and ensuring continuous delivery across various channels to maintain momentum and relevance.
00:00 Introduction: The 80/20 Rule of John Ham
02:04 The Concept of Lightning Strikes in Business
03:17 The Importance of Consistent Content
03:59 Practical Tips for Content Strategy
06:42 Conclusion: Be Like John Ham
9 episodes
