HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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The most important thing to acknowledge when branding your business is that people need emotional navigation, and consumers want connection, relationships, and something new to get behind and inspire them.
So when it comes to branding your business, I share the four steps to take so you can influence how clients perceive you.
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