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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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As an online seller of goods or services, you need to stand out and differentiate yourself from others in your industry. By focusing on your personal branding strategy, you can carve out a unique position in the market.
Your end goal is to create a memorable impression in a customer's mind, so they associate something specific and desirable with your brand that differentiates you from the rest of the marketplace.
Even though you can't control your customer's mind, you can follow a well-defined brand strategy to positively influence your brand positioning in the eyes of your niche audience. Inside this episode, I share the three steps to create strong brand positioning.
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