In this episode of Freedom to Exit, Lani Dickinson unpacks the painful—but crucial—mistakes that sabotage business growth. From scaling too soon to ignoring retention systems, Lani breaks down what really happens behind the scenes when entrepreneurs rush into growth without solid foundations. Using real-world examples from home services, coaching, professional services, and e-commerce, she makes the case for optimization before expansion—and shares how to fix it before it costs you your exit.

What You’ll Learn in This Episode:

– Why scaling multiplies what's already broken

– The biggest silent killers of growth across industries

– The difference between growing revenue and growing profit

– How to identify founder bottlenecks and fix your follow-up

– Real examples of failed scale—and how to avoid them

– How automation and systems can boost revenue without adding staff

Links Mentioned:

✅ The Changes Assessment – Is Your Business Exit-Ready?

https://stealthfreedomtoexit.com/changes

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Connect with Lani Dickinson:

📌 Instagram: @stealthfreedomtoexit

📌 Facebook: Lani Dickinson

📩 Email: [email protected]

🌐 Website: stealthfreedomtoexit.com

If this episode opened your eyes to growth mistakes you might be making, share it with a fellow founder—and don’t forget to leave a review!