Branding with Heart: How Jennifer Kessel-White Built a Referral Machine in Columbus Real Estate
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What happens when you combine fierce branding, genuine connection, and a heart for helping others build wealth? You get Jennifer Kessel-White. In this episode, Jon sits down with the powerhouse co-owner of the LKW Home Team to talk about creating a values-based real estate business that’s built to last—and love.
Episode Breakdown:
In this conversation, we’re joined by Jennifer Kessel-White, top 1% Columbus realtor and co-owner of the LKW Home Team. Jennifer shares how she transitioned from hospitality to real estate, built a business where 86% of clients come from referrals, and became a local leader in relationship-driven marketing.
We dive into:
- How Jennifer built a referral-first business from scratch
- What it means to brand with intention and attract dream clients
- The systems behind her VIP client experience model
- Lessons from growing and scaling a real estate team the right way
- Her transition into public speaking, coaching, and real estate investing
- How she's helping others change their family tree through homeownership
This is more than just real estate—it’s about legacy, leadership, and living your brand.
Connect with Jennifer:
📸 Instagram: @welcomehome614
Resources & Mentions:
- LKW VIP Client Model
- Branding Masterclass (coming soon)
- ColumbusBrickbyBrick.com
🎯 Call to Action:
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6 episodes