Is your C-Suite helping or hindering your data strategy?

Rob Huffstedtler, Global Head of Solutions Architecture at Sitecore, brings decades of cross-functional experience to this question—and the answer isn’t always obvious. In Episode 11 of Go Beyond the Connection, Rob explains why aligning executive leadership with technical goals is the difference between meaningful innovation and organizational gridlock.

Through compelling stories drawn from his journey in IT, sales enablement, and even competitive chili cookoffs, Rob explores the hidden forces that shape how companies use (or misuse) their data. He argues that data is only valuable when aligned to business outcomes—and that alignment begins with the C-Suite.

“If data clarity and alignment don’t happen at the C-suite level, silos form. Then data becomes a tool to justify decisions, rather than a shared language for making the right ones.”

This episode offers tactical advice for anyone selling into—or advocating within—enterprise organizations. If you're tired of managing by anecdote, struggling with siloed KPIs, or being treated as a cost center, Rob’s insights will help you change the conversation.

🎧 Listen at http://www.gobeyondtheconnection.com

🔗 LinkedIn: https://www.linkedin.com/in/rob-huffstedtler

🌐 Sitecore: https://www.sitecore.com