Episode Summary

In this episode, Ryan sits down with longtime friend and marketing expert Weston Willbank, founder of WBNK Marketing. Weston runs ads for window cleaning, pressure washing, Christmas lights and dozens of other home service companies. Together, Ryan and Weston break down exactly what is working right now in Facebook and Instagram ads, why old strategies no longer work, and how simple tweaks can dramatically lower your cost per lead.

The conversation takes a deeper turn into entrepreneurship, mindset, mentorship, and the importance of upgrading your environment. Weston shares the full story of how he left a small town making 10K months and now runs an 80K per month agency. He also opens up about taking big risks, moving into a much better neighborhood, doubling revenue in a year, and the role his wife played in believing bigger.

This episode is packed with tactical strategies for ads, lead follow up, funnel structure, offer creation, and upselling. It also includes practical mindset shifts that help owners grow faster without burning out.

Connect with Weston Willbank

Website: WBNKMarketing.com

Email: [email protected]

Tell him you came from Ryan’s podcast for a special rate.

Resources Mentioned

Go High Level (for funnels and follow up)

$100M Offers and $100M Leads by Alex Hormozi

Ryan’s coaching program for window cleaning and home service owners

Work With Ryan

DM “PODCAST” to @RyanTheWindowCleaner on Instagram to learn about one-on-one coaching and the group program helping over 40 owners scale their businesses.