David T. Scott is the Founder and CEO of Evil Genius Games, a tabletop role-playing game publisher known for Everyday Heroes, a modern-day RPG system compatible with Fifth Edition Dungeons & Dragons, as well as licensed adventures based on blockbuster films like John Wick, Pacific Rim, and Highlander. A seasoned entrepreneur, Dave has founded and sold three venture-backed tech startups, including an on-demand streaming service acquired by Kevin Hart. He has also held executive marketing roles at major companies such as Amazon Web Services, Twitter, AT&T, and Oracle. An avid gamer, Dave is ranked seventh worldwide in the board game Risk and is passionate about blending storytelling, technology, and community in the tabletop gaming space.

The marketing world is evolving faster than ever, with technology and data now at the heart of successful campaigns. As AI advances, marketing automation grows more sophisticated, and tech stacks become more complex, many leaders are asking: how can marketers build smarter systems that most effectively drive growth?

According to Dave Scott, a marketing leader with decades of experience across tech giants and startups, it starts with embracing technology as an integral part of the marketing function. He highlights how modern CMOs are increasingly operating like CIOs, overseeing expansive tech stacks that power customer acquisition and performance marketing. This shift allows companies to make data-driven decisions that optimize spend, personalize customer experiences, and align closely with business outcomes. Dave emphasizes the importance of aligning marketing metrics with sales through pipeline contribution, ensuring teams share unified goals. He also explores how AI may soon empower even smaller businesses to build custom tools once reserved for enterprise giants.

In this episode of the Response Drivers podcast, host Rick Rappe is joined by Dave Scott, Founder and CEO of Evil Genius Games, to discuss building smarter marketing systems through technology and data. They explore how marketing leaders manage complex tech stacks, why AI will transform custom tool development, and how shared metrics unify marketing and sales. Dave also shares advice on balancing data with creative intuition in campaign strategy.