✨ Episode Summary:

Today, I’m telling you the story of how I spent months building what I thought was a brilliant membership… only to have three people join. Yep. Three. And the thing I skipped? Validation.

In this episode, I’m walking you through how to avoid that mistake by validating your idea before you create a single piece of content. I’ll show you the three levels of validation I use with clients to go from “this might be a good idea” to “people are handing over money.”

Whether you’ve got a course, membership, workshop, or coaching offer brewing in the back of your mind, this will help you figure out whether to move forward, pivot, or pause before you waste time building the wrong thing.

🧠 What You’ll Learn:

• The difference between curiosity signals, intent, and actual commitment
• Why waitlists are a great start—but not the end goal
• How to test your offer messaging before you build the product
• Why pre-selling or beta launching is the ultimate form of validation
• What to do if people don’t buy (and how to use that feedback to improve)
• How to confidently move from idea to action without second-guessing every step
• Real-world strategies I’ve used in my own launches (and mistakes I’ll never make again)

💡 Creator Insight:

Validation isn’t about getting likes or clicks. It’s about confirming that people will pay for what you’re offering. You don’t need perfect validation—you just need enough to make a smart next move.

🎧 Subscribe to This Is What I’d Do If on your favourite podcast app or watch the video replays and join the reminder list at:

👉 theunicornadvisory.com/this

Got a question you’d love me to answer in a future episode? Submit it here or DM me @theunicornadvisory on Instagram. I’d love to help you move forward with clarity and confidence.