Manage episode 521190507 series 3658828
In this episode of Women Unlocking Wealth, Tamara and Danielle Thompson break down what it really takes to turn your podcast into a revenue-generating machine.
From clients with hundreds of episodes and zero profit, to shows that skyrocketed after adding video — this conversation uncovers the exact strategies that help podcasts grow, convert, and scale.
We also reveal how to authentically seed your offers throughout each episode — without sounding "salesy." Whether you're just starting out or have 250+ episodes under your belt, this one's packed with practical, profit-focused insight.
Learn how to:
Monetize your podcast with strategy, not guesswork
Track conversions with UTM links and funnels that actually work
Amplify your reach through video and short-form content
Rebrand and reposition your show as your business evolves
Use SEO, keywords, and even ChatGPT to rank higher and attract clients
Collaborate with creators to expand your audience
Favorite Quotes:
"People want to see your face — that's what builds connection, and keeps them watching."
"When you're upleveling your business, you don't want the same podcast you started with five years ago."
"It's not about virality — it's about driving that traffic back to your business."
"Stop guessing what people want to hear. Ask your audience first."
"It's important to promote your own products and services within your own podcasts."
"Subtle shifts in messaging, and marketing can unlock a vault of new clients."
"Collaborations are a value exchange — helping both brands grow, and reach new audiences."
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28 episodes