Whitney Opperman is the General Manager of Opperman & Son, Inc., a fourth-generation family-owned dealership that provides new and used heavy trucks, trailers, parts, and repair services. She joined the business in 2013 as an inside sales rep focused on new equipment before leading daily operations. Whitney's leadership emphasizes the company's core values of quality, service, and integrity.

Running a multigenerational business involves balancing legacy with innovation and evolving leadership. As industries shift and new generations step up, how can leaders honor the past while driving future growth and stability?

As a fourth-generation leader, Whitney Opperman has adopted a grounded yet forward-thinking perspective on leadership and company transitions. She emphasizes patience and communication in family succession planning, staying adaptable through shifting regulations, and maintaining integrity. Whitney also advises building a strong, values-driven team and investing time in a long-term strategy rather than just focusing on daily operations.

In this episode of Growth + Exit, Heather Bennett talks with Whitney Opperman, General Manager of Opperman & Son, Inc., about family business succession and leadership growth. Whitney discusses navigating generational transitions, applying core values to business decisions, and adapting to new industry regulations and technologies.