Jesse McCabe is the Director of Marketing at Bigeye, an enterprise data observability platform that helps companies ensure data reliability across their pipelines and teams. With a career spanning senior marketing roles at top SaaS and data companies like Fivetran and Techstars, Jesse has led go-to-market launches, scaled teams, and driven growth in highly technical spaces; at Bigeye, he leads a nimble marketing team within a fast-evolving B2B startup. He brings a growth architect mindset, a track record of scaling startups, and deep expertise in leveraging analytics, customer insights, and cross-functional collaboration to solve complex marketing challenges.

Growing a marketing engine in a highly technical environment can feel like building a plane mid-flight. As data accelerates and expectations rise, teams must adapt without losing grip on what truly matters. Tyler Lane hosts Jesse McCabe to unpack how strong fundamentals, clear customer insight, and cross-functional alignment lay the foundation for consistent, scalable marketing in data-driven organizations. They explore the evolving role of analytics, why personas still matter, and how to integrate AI as an enhancer rather than a replacement.