The Launch is a podcast for founders, by founders, with unfiltered conversations from entrepreneurs across tech, property, wellness, AI, sport, and beyond. In each episode, our host James Smethurst dives into the real stories behind building a business, from first ideas to fundraising, exits, setbacks, and everything in between. It’s lighthearted but honest, giving founders space to share what they’ve learned, what they’re building, and why it matters. Whether you’re interested in starting a business, raising investment, exiting, or the founder journey, this podcast shares real life stories and insights from people who have been there and done it. With a growing guest list featuring AI innovators, filmmakers, athlete-founders, and more, The Launch offers powerful founder-focused content curated by founders for their interesting stories and insights. The podcast aims to become a leading voice in the UK’s startup ecosystem—helping founders learn, connect, and grow through real, unscripted storytelling.