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There are Only Two Types of Donors
Manage episode 488141233 series 3662248
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Everyone wants major donors—but most nonprofits lose them before the second gift. Why? Because they don’t understand one foundational truth: There are only two types of donors. Seed Donors. Sacrificial Donors.
In this episode, Ryan Dobson breaks down the difference between these two groups and how most fundraising strategies fail both. You’ll hear powerful personal stories—including a $70-a-month donor who turned into a $60,000 supporter, and a family who gave up boxed cereal to make their monthly gift.
Whether it’s $17 or $20,000, every donation is a statement of trust—and how you respond determines what happens next.
If you’ve ever wondered why donors disappear after their first gift… this episode is for you.
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