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LinkedIn is supposed to be about people. But somewhere along the way, it started feeling stiff, salesy, and a bit… awkward.

In this episode, Anna is joined by the relentlessly helpful LinkedIn nerd John Espirian to talk about how to show up on LinkedIn in a way that’s memorable, human, and actually enjoyable - even if you hate posting or have no idea what to say.

You’ll hear:

  • Why commenting is just as powerful (if not more) than posting

  • How to make people want to talk to you in the DMs (without being salesy)

  • The secret power of biscuits, pineapples, and funny GIFs

  • How to build a network that brings you business without cold pitching

  • Why being helpful (not hypey) is the key to standing out

If you’ve been avoiding LinkedIn because it feels too polished, too intimidating, or just too salesy, this is the episode to change that.

Learn more or join our free community at: https://creatingthecurve.co.uk

To connect with John, find him on LinkedIn: https://www.linkedin.com/in/johnespirian/ or visit his website: https://espirian.co.uk

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11 episodes