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In this episode of Promo Punks, host Pascal explores strategic ways to leverage custom promotional products and branded merchandise for both e-commerce and retail stores. He breaks down actionable tactics that go beyond simply giving away core products, focusing instead on how complementary merchandise can create emotional connections, increase order values, and drive revenue without devaluing your main offerings. From surprise gifts that build customer loyalty to exclusive limited editions that generate urgency, listeners will discover cost-effective strategies to transform their promotional approach and create memorable brand experiences.

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Timestamps:

00:00:00 - Introduction

00:00:42 - Episode Overview: Merchandise for E-Commerce & Retail

00:01:03 - Strategy #1: Surprise Gifts for Emotional Connection

00:01:45 - Strategy #2: Increasing Average Order Value

00:02:31 - Strategy #3: Building Product Bundles

00:02:56 - Moving Slow-Selling Inventory with Freebies

00:03:24 - Strategy #4: The Upsell Effect

00:04:11 - Increasing Core Product Value with Complementary Items

00:04:57 - Strategy #5: Limited Edition Promotional Events

00:05:46 - Creating Urgency Without Discounts

00:06:03 - Strategy #6: Loyalty Program Integration

00:06:34 - Protecting Core Product Revenue