Why Backlinks Are Essential for SEO Success

In this episode we dive into the world of backlinks, breaking down what they are and why they’re a game-changer for small business SEO. Learn what backlinks are in SEO in plain English, with practical tips to help you earn quality backlinks and boost your Google rankings. Whether you’re a business owner or marketer, this episode offers actionable steps to grow your online presence.

Key Episode Takeaways:

• Backlinks are links from other websites to yours, acting like votes of confidence that boost your site’s credibility.
• Quality matters more than quantity—credible backlinks from trusted sites (like local news) have more impact than low-value links.
• Passive backlinks can be earned by listing your business on directories like Yelp, Google Business Profile, or your local Chamber of Commerce.
• Proactive backlinks require outreach, such as asking vendors or partners to link to your site from their web pages.
• Local links, like those from a local sponsorship or community group, strengthen your local SEO even if they’re not topically relevant.

Get the full scoop on backlinks and how to start building them at https://luminatelocal.com/what-are-backlinks/