While many executives invest time in crafting the perfect vision statement to bolster their team, I find this process somewhat overrated. Steve Simpson’s concept of unwritten ground rules offers a more authentic reflection of workplace culture—focusing on the actual behaviours and practices that define how a team truly operates beyond what’s stated in organisational materials.

Understanding these unwritten ground rules is crucial for any leader aiming to align culture with actual values. The old adage that people care more about what you do than what you say holds true here. Through surveys and honest dialogue, leaders need to identify whether an environment truly fosters inclusivity or merely pays it lip service on paper.

Regardless of your technical role, if you’re growing a business, you’re in the people business. Many frustrations fall not with clients but with interpersonal dynamics. As someone who regularly engages in leadership coaching, I understand firsthand that every business endeavour essentially boils down to dealing with people.

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