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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of Ecom Growth Insider, I sit down with Mario Lanzarotti — entrepreneur, speaker, mindset coach, and the co-founder of All & Sundry, a premium custom footwear brand he successfully scaled and exited without raising funding or spending a single dollar on paid ads.
We dive deep into:
- The real story of how Mario bootstrapped a luxury e-commerce brand from a New York showroom
- How he landed celebrity clients like NFL stars and the CEO of Google (yes, really)
- His strategy for creating strategic partnerships that replaced the need for paid acquisition
- The hidden power of in-person events, referrals, and relationship-driven growth
- His journey into coaching and leadership, and why mindset is everything for founders
Mario shares the behind-the-scenes of:
- Surviving as a lean startup in NYC
- The role of referrals and real-world networking in scaling
- How custom products vs ready-to-wear affect growth and exit potential
- How they prepared the brand for an acquisition and successful exit
- What he wishes he had done differently along the way
Whether you're just starting out or already running a 7-8 figure brand, this episode is packed with tangible lessons, bold insights, and uncommon strategies you won't find anywhere else.
🔗 Connect with Mario
🎧 Subscribe & Follow
If you enjoyed this episode, it would mean the world if you hit Follow, leave a quick rating, or share it with a founder friend.
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