Bob Stewart and Chad Hyams are joined by Kimberlee Merserve, who shares insights on optimizing real estate business strategies for 2025. Kimberlee discusses database management, redefining contact standards, and reactivating existing leads while considering market changes. She emphasizes the importance of balanced lead generation through methods like the Lead Gen Wheel, underscoring the need for continuous adaptation. As Kimberlee also navigates her own team’s restructuring and personal changes, the conversation offers valuable lessons for real estate professionals seeking to reboot their business practices and achieve growth in an evolving market.

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