What happens when artistic vision meets entrepreneurial grit?

In this episode of Builder Buzz by Home Nation, host Quinton Comino sits down with Lindsey Scherr Burgess, also known as the “Moss Boss” and founder of Green Wallscapes, to explore how she turned a simple Pinterest project into one of the leading custom moss wall companies in the U.S. From intimate logo art to 300-square-foot installations across commercial and residential spaces, Lindsey shares how focusing on niche excellence fueled her growth.

She reveals why Green Wallscapes avoids mass-market platforms like Amazon, how they structure pricing for high-end installations (ranging from $95 to $300+ per square foot), and the logistics involved in shipping and installing delicate, design-driven products nationwide. Lindsey also explains why saying “no” to diversification helped maintain their craft and client relationships.

Lindsey dives into the lessons learned during COVID, navigating supply chain woes, handling staff turnover, and thriving amid economic uncertainties—while keeping creativity and quality at the forefront of her business.

What You’ll Learn:

• Why doubling down on custom moss walls is more profitable than mass retail
• How top-tier installation pricing is determined (from standard builds to elaborate, haute-art walls)
• The importance of storytelling, social media, and humor in attracting design-conscious clients
• Techniques for delivering and installing living art across the U.S. and Caribbean
• Balancing creative satisfaction with strategic growth and sustainability
• How macro trends—like COVID, tariffs, and remote work—shaped their approach

🌿 Website: greenwallscapes.com

📱 Social Media: @greenwallscapes

Connect with the Show:

Builder Buzz by Home Nation → https://homenation.com

Subscribe on Spotify, Apple Podcasts, or your favorite platform.

If you liked this episode, share it with someone in homebuilding, real estate, or modular housing—and don’t forget to leave us a review. New episodes drop weekly!