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If your content feels flat, your sales feel slow, and you’re second-guessing everything you post, this episode is your reset.

In Episode 3, Trish dives deep into one of the most overlooked parts of scaling your business: your identity.

Because when you forget who you are, your content loses its power.

And when your content loses connection, your audience stops converting.

This episode will help you reconnect to your story, your voice, and your purpose, so you can start creating content that actually lands and sells.

Trish shares practical, step-by-step ways to use your personal story, emotions, and everyday life to build authority and trust with your audience, especially if you’re selling to moms or parents.

💡 What You’ll Learn Inside This Episode

  • Why your audience isn’t connecting, and how to fix it fast
  • The difference between content that performs and content that connects
  • How to use your personal story to build trust and drive sales
  • The 3-post “Identity Reset” method that transforms engagement overnight
  • How to sell through emotion and authenticity (without oversharing)
  • The mindset shift that turns you from “content creator” into trusted leader

🔥 Mic-Drop Moments

“Your people don’t want perfect. They want real, because real is what builds trust.”

“People don’t buy the best offer. They buy the offer that feels like home.”

“When you remember who you are, your audience does too.”

🧠 Trish’s 3-Post Identity Reset Framework

If you’ve been struggling to reconnect with your voice online, start here:

  1. Post 1 — The Before: Tell your audience about who you were before your breakthrough or success.
  2. Post 2 — The Shift: Share the moment or lesson that changed how you see things.
  3. Post 3 — The Invitation: Tie it back to your current offer and show your audience how you help them create their own transformation.

This simple sequence reconnects your audience to you and moves them from connection → trust → conversion.

💬 Ready to Rebuild from Identity?

If you’re ready to stop blending in online and finally create content that connects and converts — join Content Mastery.

Inside, you’ll learn how to:

✔️ Create authority-based content that sells

✔️ Build connection-driven marketing strategies

✔️ Turn your story into your most powerful sales tool

https://trishwarecoaching.com/apply or shoot a dm to Trish to @iamtrishware for details.

🖤 Rate, Review & Subscribe

If this episode reminded you who you are, share it with your people.

Screenshot the episode, tag @iamtrishware, and tell us your biggest takeaway.

Your story might be the exact one another woman needs to hear today.

Resources:

Download our Free Story Sandwich ™ Starter Kit to increase your Instagram (Or TikTok) story views and explode your sales.

Download Here

Ready for high-touch coaching from a unicorn who actually gets the B2C space?

DM me or apply now to work together inside my coaching containers for 2025. Spots are filling fast.

Apply to the Catalyst Queen Mastermind

🔥 Want support stepping into your power & selling your offer with confidence?

Join the next round of the Sold Out Offers Challenge here

Connect with Trish:

Instagram

YouTube

🎧 Loved this episode?

Here’s how to show the love:

✨ Tap Subscribe so you never miss a weekly drop

✨ Leave a review (it helps this unicorn podcast reach more queens like you!)

✨ Screenshot and share it to your IG stories — tag me @iamtrishware so I can celebrate you back

Produced and edited by Vaden Podcast Services

And as always—

That’s your cosmic slap on the ass, babe. Action takers are money makers. You’re the magic. Don’t forget it

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23 episodes