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In this quick but powerful episode of Retirement Planning Simplified, Joe Curry explains what every small business owner needs to know before selling a business, especially if retirement is getting close.
Joe breaks down two important terms you always hear:
- EBITDA — used for bigger companies with management teams.
- SDE (Seller’s Discretionary Earnings) — used for most owner-operated businesses under $5 million in revenue.
You’ll learn what buyers really look for, how to tell which number fits your business, and why it matters so much for your selling price.
Joe also shares the 8 big things that can increase your multiple — like having a good team, clear financial records, steady growth, happy customers, and not being too dependent on you as the owner.
What You’ll Learn:
✔️ What EBITDA and SDE mean (00:01)
✔️ Which one fits your business (01:20)
✔️ 8 ways to boost your value before you sell (02:27)
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ABOUT JOE CURRY
Joe Curry is the host of Business and Exit Planning Simplified and the owner and lead financial planner at Matthews + Associates in Peterborough, Ontario. A Certified Financial Planner and Certified Exit Planning Advisor, Joe is passionate about helping business owners maximize value, plan successful exits, and find purpose beyond their business. His mission is to ensure clients retire with confidence—financially secure and personally fulfilled.
You can reach out to Joe through:
LinkedIn: https://www.linkedin.com/in/curryjoe
Website: https://www.retirementplanningsimplified.ca/
https://www.facebook.com/RetirementPlanningSimplified/
https://matthewsandassociates.ca/
ABOUT BUSINESS AND EXIT PLANNING SIMPLIFIED
The Business and Exit Planning Simplified podcast offers clear, actionable guidance to help business owners maximize value, plan successful exits, and achieve financial freedom. Hosted by Joe Curry, a Certified Financial Planner and Certified Exit Planning Advisor, each episode delivers expert insights, real-life case studies, and practical strategies tailored for service-based entrepreneurs approaching retirement. The podcast empowers listeners to transition with clarity, confidence, and a renewed sense of purpose.
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Disclaimer:
Opinions expressed are those of Joseph Curry, a registrant of Aligned Capital Partners Inc. (ACPI), and may not necessarily be those of ACPI. This video is for informational purposes only and not intended to be personalized investment advice. The views expressed are opinions of Joseph Curry and may not necessarily be those of ACPI. Content is prepared for general circulation and information contained does not constitute an offer or solicitation to buy or sell any investment fund, security or other product or service.
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