Do you know what a “gimmick” is? How about in rock n’ roll? Alice Cooper’s make-up, theatrics and shock rock. KISS’ make-up, explosives and merchandise. Jethro Tull’s flute addition to rock n’ blues. How about in wrestling? Jake the Snake used a real snake in wrestling matches! But what about in your business?

I’m speaking about something that differentiates and sets you apart from those around you whether it be within the same industry or market and in your products and services.

What’s going to make someone buy from you and not the other person selling the same thing? Why choose you? What’s your story? What sets YOU apart? Be memorable! Be different! Be you!

And if you aren’t a small business owner or entrepreneur, why do you think you buy from certain stores and folks?

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