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➡️ Summary ➡️
In this conversation, Scott and Peter Ganza, the AppExchange Whisperer, delve into the intricacies of optimizing AppExchange listings for better lead generation. They discuss the importance of focus in business, the significance of customer testimonials, and the need for effective visual elements in listings. Peter provides actionable insights on crafting highlights, managing reviews, and the overall strategy for improving visibility and engagement on the AppExchange. The conversation emphasizes the importance of continuous improvement and adapting to customer needs to drive success.
➡️ Guest ➡️
Peter Ganza https://www.linkedin.com/in/ganzap/
AppExchange Whisperer https://www.appxwhisperer.com/
➡️ Takeaways ➡️
Peter Ganza is known as the AppExchange Whisperer, helping partners generate more leads.
Many ISVs overlook the complexities of the AppExchange search algorithm.
Focus is crucial for ISVs to succeed in the competitive landscape.
A test drive is the most effective call to action for AppExchange listings.
Customer testimonials are more powerful than self-promotional highlights.
Visual elements in listings should communicate value quickly and clearly.
Overloading listings with information can confuse potential customers.
Keywords should be used strategically, avoiding keyword stuffing.
Engaging with reviews, both positive and negative, is essential for credibility.
Continuous updates and improvements to listings are necessary for ongoing success.
➡️ Youtube ➡️
Watch this episode on our Youtube channel
➡️ Keywords ➡️
AppExchange, lead generation, Salesforce, ISV, marketing, customer testimonials, focus, optimization, reviews, business strategy
➡️ Hashtags ➡️
#appexchange #salesforce #leadgeneration
Mentioned in this episode:
ISV Forge
Accelerate Your AppExchange Success!
Sponsorships
Advertise on AppsemblyLine to elevate your brand and connect with a passionate community of leaders!
Simplify Your Salesforce Security Review
Get clear explanations, actionable insights, and step-by-step guidance to pass your review and get to market faster.
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