Starting over isn’t romantic. It’s reps, risk, and learning to sell. I sit with Steve Larsen—yes, the “Capitalist Pig”—to unpack how he turned 34 product failures and a hard no from his dad into a clear path for building real revenue machines. We talk about the moment you decide to grow, why environments beat willpower, and why “publish” turns you from invisible to followable.

I ask Steve how to move from ideas to income without burning years. He lays out the mindset and the mechanics: sell first, build systems that scale, and publish so people can find you. If you’ve felt stuck in funnels, offers, or lead flow, this one gives you simple steps that work when you’re broke, busy, and done guessing.

Discover:

• Why learning sales early collapses years of trial and error
• How to use environment design to grow faster than willpower
• A simple “sell first” workflow that proves an offer before you build it
• How daily publishing turns expertise into demand
• A repeatable process to recover from failure and keep momentum

Starting out as a professional sales funnel builder 10 years ago, Steve J Larsen has built a large following of 7 & 8 figure internet entrepreneurs. He's known for his track record of successful internet marketing methods. The most recent is called: Dramatic Demonstrations, a book he's currently co-authoring with Russell Brunson.

Steve is most known for his unique 'Daily LeadFlow Flywheel', a CMO concept he created to automate and double, daily leadflow for 7+ figure internet entrepreneurs. He also created and popularized his brand, The Capitalist Pig, with thousands wearing the swag worldwide.

Website: https://stevejlarsen.com/

Instagram: https://www.instagram.com/stevelarsenhq/

Facebook: https://www.facebook.com/stephenlarsen1

LinkedIn: https://www.linkedin.com/in/larsenstephen

Youtube: https://www.youtube.com/@Steve-J-Larsen

About Jase:

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement.

https://worldclassspeakeracademy.com/

https://www.instagram.com/worldclassspeakeracademy/

https://www.linkedin.com/in/jasesouder/

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