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In this episode of The Painter's Circle, host Tas tackles one of the toughest questions painting business owners face: “Why am I losing business to cheaper competitors?” Tas unpacks the real reasons behind price-driven losses, revealing why competing on cost alone is a dangerous game. He highlights the importance of differentiation, communicating value, and attracting the right clients — not just the cheapest ones. With practical insights and proven strategies, Tas shows listeners how to stop racing to the bottom, position their business with confidence, and win projects based on value rather than price.

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00:43 Welcome to The Painter Circle

01:10 The Number One Problem: Losing Jobs on Price

02:01 Understanding Price Objections

03:35 The Gap Between Customer Service and Sales

05:47 Communicating Value On-Site

10:02 Top Five Objections in Painting Business

10:52 Handling Price Conversations

15:49 Creating Contrast for Better Sales

18:33 Final Thoughts and Takeaways

20:38 Closing Remarks and Subscription Reminder