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In this Part 1 episode of The Painter’s Circle, host Tas introduces James, a painting business owner who was stuck in survival mode until coaching gave him a clear framework to follow.

James shares the early challenges he faced — lack of structure, inconsistent decision-making, reacting instead of leading, and trying to grow without a real plan. Through coaching, he learned the foundational business framework that helped him regain control, make better decisions, and finally build momentum.

Tas breaks down the core principles that shifted everything for James, including operational clarity, strategic thinking, and learning how to approach business like a true leader instead of a technician in the weeds.

🎧 If you feel like you’re winging it every day in your business, this episode shows you what happens when you get the right framework and guidance.

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00:00 Introduction and Welcome

00:39 James' Early Beginnings

01:34 Starting Capital Coatings

02:12 Growth and Challenges

04:04 Hamilton Island Projects

07:57 Transition Back to Brisbane

15:56 Diversifying Income Streams

17:26 Marketing and Networking Strategies

22:06 Exploring Different Business Segments

22:37 Identifying Business Structure Challenges

24:10 Managing Seasonal Fluctuations

25:12 Preloading for a Stress-Free New Year

27:20 The Importance of Momentum in Business

37:34 Setting Floors and Ceilings for Growth

40:48 The Role of Marketing and Sales

43:21 Restructuring for Efficiency