From the influence of social media to the views and expectations of society (or even our loved ones), it can be really easy to compare ourselves with others – thinking we need to follow their path and aim for the same goals. But success looks and feels different for everyone, and defining your own version is an important part of creating a life, and business, you love.

Abigail is a London based wedding and celebration cake maker, covering the home counties. She prides herself on creating cakes that not only look beautiful but also taste sensational.

Having made her first wedding cake aged just 19, Abigial's business has evolved over the years. And by focusing on what success truly means to her, she's been able to shape it into what it is now – a thriving but personal small business that gives her creative freedom and the ability to embrace the ebbs and flows each month.

Join Kerri (your host) and Abigail, as they chat about how Abigail's business started, whether she prefers getting free rein over a design or a specific brief, her favourite project to date (which included an incredible venue), and how this summer felt better and she managed to avoid burnout during wedding season.

To find out more about Abigail's cakes or how you can book her for your wedding or event, head to her website: bloomandcrumb.co.uk