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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Struggling to decide which blog posts deserve your time and which ones are holding you back? In this episode, we’re sharing our exact framework for auditing 500+ blog posts and making smart, strategic decisions about what to update, archive, or delete completely.
We’ll break down our systematic approach using real data from both our blogs, showing you how to analyze traffic trends, assess brand alignment, and calculate the ROI of every content update. You’ll learn which metrics actually matter, how to avoid wasting time on posts that will never perform, and how to future-proof your blog in the age of AI.
Timestamps:
00:00 Introduction and Overview
00:33 Meet the Branding Fix Team
00:46 Content Strategy Session Begins
01:06 Analyzing Blog Post Performance
03:03 Deciding What to Update, Archive, or Delete
04:46 Personal Insights and Examples
07:04 Final Tips and Conclusion
08:22 Wrap-Up and Next Steps
🧠 New episodes weekly.
🛋 Cozy vibes. Honest convos. Real strategy.
🎧 Also available wherever you get your podcasts.
Visit our website:
https://www.thebrandingfix.com
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24 episodes
