Manage episode 513673325 series 3673610
We just cracked the code on blog post optimization, and the results have been incredible! In this episode of The Branding Fix, we're sharing our complete 8-step checklist for updating old blog posts that took our traffic from struggling to thriving.
Watch the video: https://youtu.be/u3imIZLpW6A
What you'll learn:
- Our exact step-by-step blog refresh process
- How to optimize titles and meta descriptions for maximum clicks
- The art of delivering value upfront to keep readers engaged
- Why sharing your wins AND fails builds trust
- How to remove fluff and keep only what converts
- Strategic internal linking that boosts your entire site
- Why original images beat stock photos every time
This isn't just theory, see real examples from our own blogs and the traffic results that followed. Whether you're a solo blogger or building a content empire, this checklist will transform your content optimization game.
Time Stamps:
00:00 Introduction
00:43 The Importance of Updating Old Blog Posts
01:21 Step-by-Step Blog Post Update Checklist
01:24 Step 1: Understanding Search Intent
01:55 Step 2: Updating Titles and Meta Descriptions
02:36 Step 3: Value-First Content
03:20 Step 4: Sharing Personal Wins and Fails
03:41 Step 5: Removing Fluff
04:44 Step 6: Strategic Interlinking
05:28 Step 7: Using Original Photography
06:23 Step 8: Final SEO Check
08:00 Real Results from Updating Blog Posts
11:24 Conclusion
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25 episodes