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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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We just cracked the code on blog post optimization, and the results have been incredible! In this episode of The Branding Fix, we're sharing our complete 8-step checklist for updating old blog posts that took our traffic from struggling to thriving.
Watch the video: https://youtu.be/u3imIZLpW6A
What you'll learn:
- Our exact step-by-step blog refresh process
- How to optimize titles and meta descriptions for maximum clicks
- The art of delivering value upfront to keep readers engaged
- Why sharing your wins AND fails builds trust
- How to remove fluff and keep only what converts
- Strategic internal linking that boosts your entire site
- Why original images beat stock photos every time
This isn't just theory, see real examples from our own blogs and the traffic results that followed. Whether you're a solo blogger or building a content empire, this checklist will transform your content optimization game.
Time Stamps:
00:00 Introduction
00:43 The Importance of Updating Old Blog Posts
01:21 Step-by-Step Blog Post Update Checklist
01:24 Step 1: Understanding Search Intent
01:55 Step 2: Updating Titles and Meta Descriptions
02:36 Step 3: Value-First Content
03:20 Step 4: Sharing Personal Wins and Fails
03:41 Step 5: Removing Fluff
04:44 Step 6: Strategic Interlinking
05:28 Step 7: Using Original Photography
06:23 Step 8: Final SEO Check
08:00 Real Results from Updating Blog Posts
11:24 Conclusion
🧠 New episodes weekly.
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Visit our website:
https://www.thebrandingfix.com
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